Ecommerce analytics
Returns Dashboard
A production ecommerce reporting system that made return, marketplace, and economics data easier to audit, explain, export, and operate.
Problem
The team needed operational reporting across fragmented ecommerce sources without blending unlike data into confident but misleading summaries. The hard part was not simply rendering charts. It was making freshness, source disagreement, null/provisional data, cohort maturity, and export semantics visible enough for operators to trust the dashboard.
Work
- Built and refined internal dashboard surfaces for returns, marketplace reporting, observed economics, diagnostics, and exports.
- Used source-backed audits to identify data-quality risks and clarify what each report could and could not claim.
- Worked through migrations, recurring sync behavior, and release verification so the reporting layer matched the live data model.
Outcome
The dashboard became a decision system rather than a pile of charts. It made operational data more trustworthy by showing uncertainty and gaps instead of hiding them behind blended metrics.